What we do
Five pillars that turn ideas into results
At Business Design Lab, we combine strategy, design, and research to help organisations grow with clarity and purpose.
Our services are structured around five connected pillars — each one focused on a specific stage of change, from understanding the world around you to building the capabilities that keep you moving forward.
01
Research & Insight
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Understand what drives people, markets, and decisions.
Before we design anything, we explore everything that matters: customer needs, market shifts, and behavioural patterns.
We use a mix of qualitative interviews, data analysis, and cultural scanning to find the signals that lead to smart decisions.
Customer and stakeholder interviews
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Journey maps and personas
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Behavioural and trend analysis
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Competitive and ecosystem mapping
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Opportunity framing workshops
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
You get: clear insight into what’s working, what’s not, and where the biggest potential lies.
02
Strategy
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Define where to plaz - and how to win.
We help you turn insight into direction.
Through structured collaboration and business design tools, we define your value propositions, positioning, and future opportunities - grounded in research of your clients, not guesswork.
Customer and stakeholder interviews
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Journey maps and personas
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Behavioural and trend analysis
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Competitive and ecosystem mapping
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Opportunity framing workshops
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
You get: clear insight into what’s working, what’s not, and where the biggest potential lies.
03
Service Design
→
Understand what drives people, markets, and decisions.
Before we design anything, we explore everything that matters: customer needs, market shifts, and behavioural patterns.
We use a mix of qualitative interviews, data analysis, and cultural scanning to find the signals that lead to smart decisions.
Customer and stakeholder interviews
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Journey maps and personas
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Behavioural and trend analysis
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Competitive and ecosystem mapping
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Opportunity framing workshops
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
You get: clear insight into what’s working, what’s not, and where the biggest potential lies.
04
Growth
→
Understand what drives people, markets, and decisions.
Before we design anything, we explore everything that matters: customer needs, market shifts, and behavioural patterns.
We use a mix of qualitative interviews, data analysis, and cultural scanning to find the signals that lead to smart decisions.
Customer and stakeholder interviews
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Journey maps and personas
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Behavioural and trend analysis
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Competitive and ecosystem mapping
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Opportunity framing workshops
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
You get: clear insight into what’s working, what’s not, and where the biggest potential lies.
05
Capability
→
Understand what drives people, markets, and decisions.
Before we design anything, we explore everything that matters: customer needs, market shifts, and behavioural patterns.
We use a mix of qualitative interviews, data analysis, and cultural scanning to find the signals that lead to smart decisions.
Customer and stakeholder interviews
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Journey maps and personas
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Behavioural and trend analysis
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Competitive and ecosystem mapping
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Opportunity framing workshops
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.