
DIAGNOSTIC LAB:
Starting with evidence & clarity
The Lab is our way of working. We treat your business like a system that can be made visible, understood, and improved with intention. We start by mapping what’s real (customers, operations, decisions, handoffs), then we test assumptions and identify where value is created and where it leaks. From there, we design focused interventions with clear owners and next steps, so progress feels calm and measurable, not chaotic or performative.
How to start




1. Get in touch
2. Share context
3. Lab plan
4. Kick-off
You're a click away from connecting with our team. When there is a hole in your busy schedule, we'll set up a call.
Let us know your main struggles, challenges and worries - we're here to understand and help.
Through highly personalized approach, we are proposing a diagnostics plan for your business.

Once the direction is agreed upon, we set the timeline together and are ready to dig in.
Types of diagnostic labs
Small Business
Hotel lab
Restaurant lab
Healthcare lab





Small Business Lab:
BUSINESS HEALTH CHECK WORKSHOP
WHAT IS IT:
Sistematski pregled is a design-grade diagnostic for your business. We map how things actually work today, pinpoint where value is created (and where it leaks), and turn complexity into a small set of clear decisions.
Expect structured clarity, kind communication, and a process that respects your time.
WHO IS IT FOR:
Owners and decision makers in small companies, that seek clearer view and quality in what they do.




1. Kick-off
2. Workshop
3. BDL®Synthesis
4. Findings meeting
Real business data enables us to align the workshop activities and strategic outputs towards what matters most to you.
Time dedicated for you and your team, to reflect on what makes biggest influence to your daily work and company’s strategic growth.
Fragmented data is meaningfully collaged into a multidimensional synthesis, framing your next steps and highest priorities.
Adjusted to your preference, final outputs are presented in person or online within a week.

WHAT YOU GET:
0. WORKSHOP
Together with BDL team you explore all the main angles of your business in a 5 hour workshop in a dedicated space in Zagreb city centre, or online, adjusted to preference.
We do this in four parts - CEO Room (Strategy), CMO Room (Sales & Branding), CFO Room (Finance), COO Room (Operations).
We get your data intake before to make sure Workshop is adjusted to your business case.
Expect brainstorming, sticky notes, lots of digging, moderated talk and fun in exploring.
1. BUSINESS HEALTH SYNTHESIS
Just like with every health check-up we will write you up an overview of your current business state, across the sectors we workshop with you: Strategy, Marketing, Finance and Operations.
2. SERVICE/PRODUCT PORTFOLIO
BDL Team maps your offering toward client into a unique system, taking into account several financial and strategical aspects from workshop.
3. STRATEGY-TO-OPERATIONS MATRIX
Most teams struggle to convert high-level thoughts about their business, to low level, what should I do today to achieve that. Here we give you a tool that does just that, through prioritisation of initiatives for the upcoming period of your business.
4. BUSINESS SYSTEM BLUEPRINT
The main output, the mother of all business design documents - we map your Business System. It includes main phases you go through, with comprehensive view what happens in the front stage towards the client, as well in the more interesting, back stage. Here we get a clear reading of what you are doing great, and highlight where your focus should be.
5. BDL TREATMENT
In the end, we suggest what areas are your priorities to work on, empowered on your own or with our help.



Already after first part of workshop, it was worth it. We got so many insights we never said out loud.
TheGalerija